Chloé landed in Paris in 1952 founded by the Egyptian-born Gaby Aghion. The city of lights was living an era of change and joie de vivre following the tragic Second World War. Women claimed a change from the tight aesthetics of the past seeking a more natural, fresh and accessible approach. Chloé met the modern day Women’s needs creating the first luxe prêt-à-porter brand that broke away from the fitted molds of the past. The company’s success was immediate and not long after, Gaby Aghion launched an accessories line including sunglasses.
The History behind Chloé
Post-war Paris was the epicentre of a new, happier and freer era. Women pursuing a new life were pouring in from every corner of Europe. They sought a less restrained lifestyle and to enjoy the Bohemian and visionary spirit of Paris.
The Egyptian-born Gaby Aghion was one of many women fleeing to Paris for a better life. But her arrival was a disappointment, the city was not as free and avant-garde as she pictured.
Driven by the desire to change the future of women’s fashion, Gaby Aghion decided to create the first prêt-à-porter de luxe and in that way, Chloé was born. The new fashion house meant a break from the restricted styles of the old haute couture which was only available for rich, older women. Chloé was a breath of fresh air, a much freer, youthful and affordable brand.
The designer integrated the old values of haute couture to the energetic and fresh styles of the new French youth. In this way, the new collection featured youthful, fresh and simple lines which adapted perfectly to the busy and bustling life of modern women. It was a fashion style that allowed women to reveal their personality and natural beauty.
Egypt, the place of birth of Gaby Aghion, was her great inspiration. The sandy colors of the pyramids comply the color palette. The silkiness and fluidity of the sand inspired the flexible and comfortable lines of designs
The French fashion house has maintained its essence throughout its sixty years of existence. Throughout these years the brand has embraced women’s natural beauty and fierceness. Chloé has found the perfect balance between haute couture and prêt-à-porter; luxury and functionality; freshness and simplicity; the perfect marriage of opposites.
Chloé Sunglasses: luxury and simplicity
The eyewear perfectly embodies the essence of the brand which Gaby Aghinon left behind: simplicity and luxury. Lightweight, feminine, elegant, bohemian and vintage are some of the qualities Chloe sunglasses embraces, the perfect option for chic and sophisticated Women.
The brand designed a modern and sophisticated eyewear collection with oversized, rounded and squared frames that take you back to a different time but adapt to any modern day gal’s style. The color palette is essentially neutral and classical with pastel and dark colours which embrace women’s nature. Chloé sunglasses are the epitome of femininity, tradition and freshness, a must have in any elegant woman’s wardrobe.